Word of mouth is the most powerful marketing tool for Skyline Hikers.
It’s also the easiest and most immediate way for Ambassadors to be effective and make an impact.
Simply start a conversation with your friends, family, neighbours, people at your local club or even business associates. It doesn’t have to be much. A brief mention is all that is needed and, if there is interest, you can follow-up with details.
You could develop a “20 second elevator speech” if you’d like or use some key phrases that will catch people’s interest. One of our favourites is “I had a fantastic week of hiking in the back country of the Rocky Mountains without backpacking!”.
Of course, word of mouth need not be a verbal conversation. You can certainly use social media. Post a message and picture on Facebook, tweet your experience, pin a picture, and more.
Skyline Hikers does have a Facebook page and we encourage you to “like” the page. Click on the image to see the Facebook page.
Please talk about Skyline Hikers in your hiking club. You could make a full presentation (see the presentation below that you can use) but just mentioning that you went to camp, enjoyed it and have information on this year’s camp works too. Of course, having a one-page information sheet or poster in hand helps.
Please, take a minute or two to mention this year’s camp in a conversation. It’s easy to do, and effective!